The beer industry is growing, and the number of choices for labels can be overwhelming. From single-serve bottles to six-packs and beyond, there are plenty of ways to display your beautiful brews.
Whether you're a homebrewer or a professional brewer, here's how to make sure that your custom beer labels stand out from the rest—and keep on top of trends:
Choose the right size
The best size for a label is 4 inches by 6 inches. This will fit on most standard bottles, and it's easy to print. For larger labels, you can either use a larger bottle or a smaller label (though keep in mind that it will be harder to read).
Speciality inks are a great way to give your label extra appeal
Speciality inks are a great way to give your label extra appeal. To create a really eye-catching label, you'll want to use opaque ink that will cover all of the paper used in your design.
There are also speciality inks that are transparent or translucent, which allow the underlying paper to show through. These types of speciality inks can also be used on other materials like plastic or glass.
You may not even have realised there were so many different types and brands of speciality ink! You can choose between solvent-based and water-based products depending on what type of project you're working on, as well as permanent or non-permanent versions if your application calls for longevity.
Matte inks tend to be less glossy than their high-shine counterparts and often come with more colour options available; however, if you want something shiny, then glossy might be more appropriate for your needs!
Finally, there are two main categories within this section: permanent/non-permanent (which includes UV resistance) along with matte/glossy finishes depending on how light reflectivity works in certain areas around its surface area, such as where label text should appear.
Foils and metallic inks can add sparkle to your label
Foils and metallic inks can add sparkle to your custom beer labels. The use of foils and metallic inks is a great way to add extra appeal, especially if you're looking for a sense of luxury.
These finishes are also a great way to stand out from the crowd, so they're perfect if you're trying to create an eye-catching label design!
With so many options available, you can design a custom beer label that's just right for you.
With so many options available, you can design a custom beer label that's just right for you. The number of ways in which you can choose to use these tools and materials is staggering. You can create labels that are:
- Printed on a variety of paper sizes (from business card to A2)
- Printed with a variety of ink colours (from silver to glow-in-the-dark)
- Sized according to your needs (from 1 oz. bottles up to 5-gallon kegs)
Conclusion
As you can tell, there are many factors to consider when designing your custom beer labels. There's a lot of work to do, but it's worth it for the finished product.
The best way to learn about design is by doing some research and practising. You can start with one of the templates below or even use this guide as inspiration for creating your own unique design!
