How to Design Custom Beer Labels: the Ultimate Guide

Are you a brewer looking to take your beer to the next level? If so, then custom beer labels are a great way to make your mark on the industry. Not only do they give your products a more professional appearance, but they can also help you stand out from the competition. But what's the best way to go about designing custom beer labels? In this article, we'll walk you through everything you need to know.

Define Your Brand Identity

Before you start designing your custom beer label, it's important that you have a clear understanding of your brand identity. What makes your brewing company unique? What are your core values? What story do you want your label to tell? Once you have answers to these questions, you'll be in a much better position to create a label that accurately reflects your brand.

Keep It Simple

When it comes to design, less is often more. Before you start adding all sorts of bells and whistles to your label, ask yourself if they're really necessary. Remember, your goal should be to create a label that's easy to read and doesn't overwhelm the eye. When in doubt, err on the side of simplicity.

Consider Your Use Case

Are you planning on using your custom beer labels for kegs or bottles? How will they be stored and displayed? Answering these questions will help determine the size and shape of your label as well as the type of paper or film material you use. 

For example, if you plan on using shrink sleeves, then you'll need to use a material that shrinks when heated. You might also want to consider how your labels will be stored. Are you going to store them flat or rolled up? If they're stored flat, you can use a more flexible material that doesn't stretch over time.

Pay Attention to Detail

The small details matter just as much as the big ones when designing custom beer labels. Make sure all of your text is legible and that there's sufficient contrast between the background colour and the font colour. Also, take some time to proofread your labels before sending them off to print—you don't want customers to see spelling errors or grammatical mistakes every time they pick up one of your products.

Don't Go Crazy With the Graphics 

The point of a beer label is to convey important information, not to be an artistic masterpiece. Keep your design simple, and try not to cram too many images into one space. If you do need some help coming up with ideas for what should go on your custom beer labels, ask friends and family members for their input or look at other examples of labels that have worked well in the past. 

 

Conclusion:

Designing custom beer labels can seem like a daunting task, but it doesn't have to be. By following the tips outlined in this article, you'll be well on your way to creating labels that accurately reflect your brand identity and help you stand out from the competition. So what are you waiting for? Get started today!