5 Things to Consider When Buying Custom Beer Labels

If you're in the process of creating your craft beer brand, one crucial aspect to consider is the design and quality of your custom beer labels. Custom beer labels make your product stand out on the shelf and play a vital role in attracting customers and conveying your brand's message. 

This blog post will explore five essential factors to consider when purchasing custom beer labels.

Label Material and Durability

When buying custom beer labels, it's crucial to choose a label material that can withstand the challenging environments beer bottles can encounter. Look for materials that are durable, water-resistant, and can withstand refrigeration. Standard options for beer labels include vinyl, synthetic materials, and coated paper. Consider the visual appeal and texture of the material as well, as it can enhance the overall aesthetics of your beer packaging.

Design and Branding

Your beer label design is a direct reflection of your brand identity. It's important to create a design that catches the eye and effectively communicates your brand's story and values. Consider elements such as colour scheme, typography, imagery, and logo placement. Ensure that your label design aligns with your target audience and differentiates your beer from competitors on the shelf. Professional graphic designers can assist in creating a unique and impactful label design.

Label Size and Placement

The size and placement of your custom beer labels are crucial for visibility and practicality. Consider the dimensions of your beer bottle or can when determining the label size. The label should be large enough to display all necessary information, including the brand name, beer type, ingredients, and mandatory legal requirements. Additionally, think about the placement of the label on the bottle or can. It should be positioned in a way that is easily visible and doesn't compromise the functionality of opening and holding the container.

Print Quality and Finish

Your custom beer labels' print quality and finish significantly impact their visual appeal. High-quality printing ensures that your label design looks sharp and professional. Consider digital or offset printing options, depending on your budget and desired finish. Consider whether you want a glossy or matte finish for your labels. Each option gives a different effect and can impact the tactile experience of your customers when they handle your beer bottles.

Compliance and Legal Requirements

When purchasing custom beer labels, ensuring compliance with relevant legal requirements and regulations is essential. Different countries and regions have specific labelling requirements for alcoholic beverages, including mandatory information about alcohol content, potential allergens, and legal disclaimers. Familiarise yourself with the labelling regulations in your area and work closely with your label supplier to ensure that your labels meet all requirements.

Final Thoughts 

In conclusion, custom beer labels play a vital role in the success of your craft beer brand. By considering factors such as label material, design and branding, label size and placement, print quality and finish, and compliance with legal requirements, you can create eye-catching and captivating labels that reflect your brand's identity and help your beer stand out on the shelf. Remember to work with a reputable label supplier who can assist you in selecting the proper custom beer labels for your needs. Cheers to a successful and visually appealing beer packaging!